Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
- Downloads：4519
- Type：Epub+TxT+PDF+Mobi
- Create Date：2021-04-24 13:56:31
- Update Date：2025-09-07
- Status：finish
- Author：Sean Ellis
- ISBN：0753545373
- Environment：PC/Android/iPhone/iPad/Kindle
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Summary
Growth is now the first thing that investors， shareholders and market analysts look for in assessing and valuing companies。
HACKING GROWTH is a highly accessible， practical， method for growth that involves cross-functional teams and continuous testing and iteration。 Hacking Growth does for marketshare growth what THE LEAN STARTUP does for product development and BUSINESS MODEL GENERATION does for strategy。 HACKING GROWTH focuses on customers - how to attain them， retain them， engage them， and monetize them - rather than product。
Written by the method's pioneers， this book is a comprehensive toolkit or "bible" that any company in any industry can use to implement their own Growth Hacking strategy， from how to set up and run growth teams， to how to identify and test growth levers， and how to evaluate and act on the results。 It is designed for any company or leader looking to break out of the ruts of traditional marketing and become more collaborative， less wasteful， and achieve more consistent， replicable， and data-driven results。
Reviews
Lucas Maciel
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The book helped me a lot to understand The growth hacking methodology， both in structuring a team and applying it。 The numerous insights and cases detailed in the book are also extremely didactic and useful。
Ashwin Nadar
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This book helps one grasp some major underpinnings of the tech world and the attitudes one need to adopt to stay relevant in the market。 Watching the Netflix Documentary Social Dilemma gives us a taste of how social media algorithm attempt to control us and eat up your lives。 Not just social media， everything that comes out of internet is targeted to monetize on our attention。 Fundamental principles of habit reinforcement are applied while designing these applications created a so-called virtuou This book helps one grasp some major underpinnings of the tech world and the attitudes one need to adopt to stay relevant in the market。 Watching the Netflix Documentary Social Dilemma gives us a taste of how social media algorithm attempt to control us and eat up your lives。 Not just social media， everything that comes out of internet is targeted to monetize on our attention。 Fundamental principles of habit reinforcement are applied while designing these applications created a so-called virtuous loop which creates the required stickiness to that product which will keep you hooked。Some interesting pointers to habit forming were discussed， which to me， was the central thesis behind every growth hack that's ever applied in the user experience domain : - consistency （we tend to repeat actions）， social proof， reciprocation， Authority， Liking， Scarcity - form the six principles of influence。Reading this book gave me an entrepreneurial zeal and almost felt like being in the shoes of a Startup CEO。 。。。more
Dylan Teo
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An essential read for anyone involved in the growth process of any company。Not only does it dive deep into all aspects of driving growth， the book also supplements concepts with many real-life examples and practical frameworks that you can immediately adopt and apply in your existing companies。 For those who are new to growth hacking， this book will set you on the right path of becoming a good growth leader。 For the others who have industry experience， this will help to reinforce the important c An essential read for anyone involved in the growth process of any company。Not only does it dive deep into all aspects of driving growth， the book also supplements concepts with many real-life examples and practical frameworks that you can immediately adopt and apply in your existing companies。 For those who are new to growth hacking， this book will set you on the right path of becoming a good growth leader。 For the others who have industry experience， this will help to reinforce the important concepts you've probably heard of before。 。。。more
Karen Rodríguez
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Este libro fue de gran apoyo mientras tomaba algunos cursos en línea sobre Growth Marketing。 Tiene ejemplos de algunas acciones que implementaron las empresas pioneras en adoptar este modelo de crecimiento una vez que obtuvieron product market fit。 Lo recomiendo para todos los autodidactas e interesados en especializarse en este proceso enfocado en el crecimiento exponencial。
Palash Kala
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Found a few chapters interesting， but others a drag （skipped them）
Crawford
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Helpful blend of frameworks and examples。
Jennie Ji
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So much dry stuff with various real world examples， learnt a lot from this book。
Fernanda Machado
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Muito explicativo e aprofunda no tema！ Muito bom
Ezequiel Fanelli
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Excelent for any interesteted in devoloping GH methodologies and mindset！Great insights and easy to read。
Svetoslav Stefanov
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At first， I thought this would be a book about how startup unicorns have implemented various tactics to grow their customers， which you can read literally everywhere。 Whenever somebody talks about growth hacking the case with Dropbox & Hotmail is the first one to mention。 So I was very pessimistic， but it turned out it's much more than that - it follows a strategy which everybody could implement in their startup to grow customers， either by acquiring new customers or retaining those who have alr At first， I thought this would be a book about how startup unicorns have implemented various tactics to grow their customers， which you can read literally everywhere。 Whenever somebody talks about growth hacking the case with Dropbox & Hotmail is the first one to mention。 So I was very pessimistic， but it turned out it's much more than that - it follows a strategy which everybody could implement in their startup to grow customers， either by acquiring new customers or retaining those who have already registered。I'll definitely have to re-read the second part again。 。。。more
Nguyen Mai
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Many new perspectives for product management。
Ramil
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Definitely worth reading and still persists its content in line with today's expectations Definitely worth reading and still persists its content in line with today's expectations 。。。more
Gordon
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The idea is applying the iterative Build-Test-Learn approach on user behavior data for the purpose of growing a software product。 It's worthwhile to note that the authors come from the marketing profession。The book talks about growing a software product by optimizing several aspects based upon user behavior data， as opposed to a manager's arbitrary ideas or "company lore。" They cover the whole customer cycle: product-market fit， customer acquisition， activation， retention and monetization。 Espec The idea is applying the iterative Build-Test-Learn approach on user behavior data for the purpose of growing a software product。 It's worthwhile to note that the authors come from the marketing profession。The book talks about growing a software product by optimizing several aspects based upon user behavior data， as opposed to a manager's arbitrary ideas or "company lore。" They cover the whole customer cycle: product-market fit， customer acquisition， activation， retention and monetization。 Especially useful was the authors present well-researched rule-of-thumb numbers for the reader's reference。 For those working on a hardware products， most of the specific techniques do not apply to the product， but the concepts are still useful for your website。 I found 5-10 applicable concepts myself。 The book is worth purchasing to refer back upon the many details。 。。。more
Jozef Michalovčik
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Perhaps because I had a very high expectation， I give only 4*。 Something was missing in there。 It started and ended very good， but middle part i found quite theoretical and bit boring。 While beginning and end is more about examples of different companies， their products and growth hacking campaigns which help them succeed。 That part was really interesting， educational and inspirational。 I would welcome a book just solely based on collections of all different strategies and methodologies supporte Perhaps because I had a very high expectation， I give only 4*。 Something was missing in there。 It started and ended very good， but middle part i found quite theoretical and bit boring。 While beginning and end is more about examples of different companies， their products and growth hacking campaigns which help them succeed。 That part was really interesting， educational and inspirational。 I would welcome a book just solely based on collections of all different strategies and methodologies supported by real business examples and number。 Brands we know。 Let me know if there is anything close to that！ 。。。more
Juan Manuel Vera
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Excelente libro。Disfruté mucho de la lector de este libro。 Cada capitulo contribuyó a mi mejor entendimiento de lo que tengo que hacer para mejorar el desempeño de mi empresa:Probar， probar y probar aunque de una manera sistemática， organizada y rápida。Probar para mejorar， para innovar， para entender mejor a mis clientes y que crecer más rápido mis negocios。 Recomiendo encarecidamente la lectura de este libro pan apoder adoptar este método。Considero que en conjunto con SCRUM， SPRINT ， Lean Start Excelente libro。Disfruté mucho de la lector de este libro。 Cada capitulo contribuyó a mi mejor entendimiento de lo que tengo que hacer para mejorar el desempeño de mi empresa:Probar， probar y probar aunque de una manera sistemática， organizada y rápida。Probar para mejorar， para innovar， para entender mejor a mis clientes y que crecer más rápido mis negocios。 Recomiendo encarecidamente la lectura de este libro pan apoder adoptar este método。Considero que en conjunto con SCRUM， SPRINT ， Lean Start-up tendrás la capacidad de former na empresa o departamento invencibles。 。。。more
Wilson Moreno
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A lot of people loves this book。 I found it interesting， but couldn’t relate to it because I’m not starting a company right now。 I will re-read it at that moment。
Ryan Cleary
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Very well laid out structure with useful insights and frameworks。 While much of this could be learned via blogs， "Hacking Growth" offers a comprehensive overview with recommended resources for those interested in diving deeper into particular topics。 10/10 resource。 Very well laid out structure with useful insights and frameworks。 While much of this could be learned via blogs， "Hacking Growth" offers a comprehensive overview with recommended resources for those interested in diving deeper into particular topics。 10/10 resource。 。。。more
Ania Chrzanowska
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An absolutely great book
Aldo Coghi
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Me pareció Básico Creo que es un re make de Lean Startup sin aporte significativo。 Esperaba más porque creí que era una metodología nueva。
John Braine
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DNF。 Bought when I was interviewing for jobs because some guy in a youtube video said it had the edge on the latest industry lingo。 But I'm not interested enough in this broad area to bother finishing any time soon， and it actually had a poor understanding of my profession （UX Design）， imo， not that that's too important for the subject matter。 DNF。 Bought when I was interviewing for jobs because some guy in a youtube video said it had the edge on the latest industry lingo。 But I'm not interested enough in this broad area to bother finishing any time soon， and it actually had a poor understanding of my profession （UX Design）， imo， not that that's too important for the subject matter。 。。。more
Iiro Lamppu
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Good framework and explanation on growth hacking and the mindset behind it。 Full of descriptive examples and valuable best practices。
Aakansha
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Informative。 Actionable。 Really one of the most bang on books on growth hacking。
Marta Manso
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Interesting introductory book to the hacking growth method but for some reason I didn't find it as inspiring or actionable as Lean Startup。 Interesting introductory book to the hacking growth method but for some reason I didn't find it as inspiring or actionable as Lean Startup。 。。。more
Peter
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Solid introduction to growth hacking。
George
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This book provides robust approach for anyone seeking to establish a growth hacking team to improve product conversions。 Practical and well structured。
Sean Goulding
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This book provides concise detail of methodologies for fast company growth。 The author provides clear examples of implementation strategies from specific companies， alongside their consequent results。
Avishek Das
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Did help me ti adjust my strategy to accelerate my growth and with smarter tech solutions
Dereky
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very useful book， worth reading， and you will get a lot of idea from the author， finnally i figure out why it is named hack， because we should use all means to growth
Angela Lam
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Loved this book。 Clear and practical， with enough details to help anyone dive into growth strategies and implementation。 Growth Hacking is about using a robust method to analyze-ideate-prioritize-test growth opportunities across the entire marketing funnel （acquisition， activation， retention， monetization）。 The book covers exactly how to do that， including the pre-requisites needed before you're truly ready to grow （growth teams + must-have product + growth levers）。Context: I had zero background Loved this book。 Clear and practical， with enough details to help anyone dive into growth strategies and implementation。 Growth Hacking is about using a robust method to analyze-ideate-prioritize-test growth opportunities across the entire marketing funnel （acquisition， activation， retention， monetization）。 The book covers exactly how to do that， including the pre-requisites needed before you're truly ready to grow （growth teams + must-have product + growth levers）。Context: I had zero background on technology and entrepreneurship （corporate lady for the bulk of my career and had to blunder my way through business in the initial years）。 About 80% of what I know about building a digital business came from books， and then internalizing/honing the insights though real-life application。 By now， I've learned about the lean approach， agile， product and user testing， marketing funnel， scoreboards but it's still not easy to integrate everything in real-life。 This book did that for me。。。everything just kinda clicked in place after reading the book to give me enough clarity to move into the next phase of my growth strategy planning and implementation （which I had been stuck on for several months）。 The only thing that I struggled with was with the way the points were presented in the book。。。Each part of the book made sense but it took a while for me to dissect and join the pieces together to mentally see how the components link together to facilitate execution。 Still， this is definitely one of those anchor books that'll refer back to over and over for business development/growth。 Book summary at: https://readingraphics。com/book-summa。。。 。。。more
MOrriiz CalderOn
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